Attribution

DemandSense

LinkedIn Ads attribution plus spend controls: ad scheduling, budget caps and audience exclusions for B2B teams.

DemandSense ties CRM deals to the LinkedIn ads, posts and site visits that came before them, and adds controls that cut wasted spend: ads pause (or bid $0.01) outside buyers' working hours, campaigns pause at a monthly budget cap, and closed or excluded companies drop out of your audiences. Both plans include every module and differ only in monthly credits for unlocking contacts.

DemandSense in short

Best for
Small B2B teams on LinkedIn Ads without RevOps who want attribution and spend controls in one tool
Starts at
$89/mo
Stands out for
Spend controls built into attribution: ads pause or bid $0.01 outside buyers' working hours, and campaigns pause at a monthly budget cap.
Watch out for
Full cross-channel attribution: Google, Meta and StackAdapt appear as spend in the AI assistant, not as attributed channels
From
$89/mo
Free trial
30 days
Plans differ by
Credits only
Visitor ID (US)
Up to 60% of companies

DemandSense pricing

Priced by: Monthly credits (1 credit per unlocked ICP contact); every plan has all features. Free trial: 30 days, all features, no credit card.

PlanPriceWhat you get
Base$89/mo200 credits a month
Plus$149/mo500 credits a month
PartnerNot publishedFor agencies: lower prices, every client in one place, custom reports per client
  • Companies identified from site visits are free; credits are spent only on unlocking contacts at ICP companies.
  • No yearly prices are published.

Pricing source: demandsense.com/pricing · checked

What you would pay

Worked out from the plan limits above. Taxes, add-ons and overages are not included.

If you need to…PlanCost
5,000 visitors a month, about 20% from ICP companiesBase$89/mo
Up to 500 ICP contacts unlocked a monthPlus$149/mo

Key features

  • Revenue attribution
  • Ad scheduling
  • Budget Control (monthly cap with auto-pause)
  • Frequency cap per company
  • Audience Tuning and Spend Protection
  • Pipeline Sync and LinkedIn Conversions API
  • Website visitor identification
  • Account intelligence and buyer journeys
  • LinkedIn benchmarks
  • MCP Intelligence Hub (read-only)

What it covers

  • LinkedIn Ads attribution
  • Ad scheduling and budget caps
  • Website visitor identification
  • Audience exclusions and pipeline sync
  • Read-only MCP server

Integrations named by DemandSense

  • LinkedIn Ads
  • HubSpot (official app)
  • Salesforce (official app)
  • Attio (official app)
  • Google Ads, Meta and StackAdapt spend (AI assistant)
  • Google Tag Manager (Sensor Pixel)
  • Claude and ChatGPT via MCP

Features source: demandsense.com · checked

Feature checklist

The same checklist is used for every tool in the category, so profiles and comparisons line up. "Not stated" means the vendor's site does not say.

Attribution
LinkedIn Company Intelligence API Partner badge on its site (B2B Attribution & Analytics)
Account-level attribution Company-level
Credit for views, not just clicksNot stated
Ties LinkedIn to CRM pipeline and revenue HubSpot, Salesforce, Attio
Attribution across many channels LinkedIn only; Google, Meta and StackAdapt as spend data
Pushes audiences back to LinkedIn Pipeline Sync and Audience Tuning
Server-side tracking / Conversions API LinkedIn Conversions API for qualified opportunities
Built for 6+ month sales cyclesNot stated
Free plan or trial 30-day trial

Who DemandSense suits

A good fit for

  • Small B2B teams on LinkedIn Ads without RevOps who want attribution and spend controls in one tool
  • Stopping LinkedIn spend outside buyers' working hours and on companies that will not buy or have already closed
  • Asking Claude or ChatGPT about your LinkedIn account through a read-only MCP server

Look elsewhere for

  • Full cross-channel attribution: Google, Meta and StackAdapt appear as spend in the AI assistant, not as attributed channels
  • Mostly non-US traffic: person-level identification is US-only, and company identification is lower outside the US

Security, support and company

Security and compliance
SOC 2 (badge on the site) · GDPR certification in progress · Person-level identification on US traffic only
Support
Not stated on the vendor's site.
Vendor claims
LinkedIn Marketing Partner for B2B Attribution & Analytics · 5.0 on G2 from 15 reviews · Company identification on up to 60% of US traffic, up to 50% worldwide (stated by DemandSense, not verified by us)

Source: demandsense.com · checked

Ask before you buy

Put these to DemandSense during the trial or the sales call. The answers decide the real price and fit.

  1. Is attribution account-level (the whole buying committee) or contact-level?
  2. How long is the lookback window, and does it cover your sales cycle?
  3. Does it credit LinkedIn ad views without a click, and how is that measured?
  4. Which CRM objects does it read (deals, opportunities, revenue), and how often does it sync?
  5. How long does setup take, and who on your side needs to be involved?

DemandSense FAQ

How much does DemandSense cost?

DemandSense starts at $89/mo. Pricing is based on monthly credits (1 credit per unlocked ICP contact); every plan has all features. Prices were checked on October 31, 2026 on DemandSense's pricing page.

Does DemandSense have a free trial?

Yes: 30 days, all features, no credit card.

Is there a free version of DemandSense?

No free plan is listed on the pricing page.

What does DemandSense cover?

LinkedIn Ads attribution, Ad scheduling and budget caps, Website visitor identification, Audience exclusions and pipeline sync and Read-only MCP server.

Is DemandSense SOC 2 or ISO certified?

DemandSense states: SOC 2 (badge on the site), GDPR certification in progress and Person-level identification on US traffic only.

What are the alternatives to DemandSense?

In this guide: Dreamdata, Fibbler, Factors.ai and Channel99. Each has its own profile with pricing and a fit check.

No affiliate links on this page. Nobody paid to be listed or ranked. How we review

Built from vendor sources; we have not run this tool on our own accounts yet. Last updated .

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